Project Cars 2 X Driving Events
The comparison real and virtual is not a new idea, but Mercedes Benz shows a new approach. In this racing game for PlayStation 4, Xbox One and PC, Mercedes Benz has installed its own, actually existing training track for the first time, so that the players are given a real driving experience. The placement of the real training track is mainly intended to promote the driving and safety training offered by Mercedes Benz on Scandinavian snow and ice. When the players test this course in the game, they will eventually be inspired to test their skills in reality, so that they can either book a beginner’s course or even a week of driving experience in Scandinavia. With this product placement Mercedes Benz elegantly uses the desires of the players to expand their own driving skills in practice.