Schwaben Bräu – Die 1000 Glotzböbbel vom Dr. Mabuse
There hasn’t been anything like this at the cinema before: The film itself is an innovation – as is the product placement of Schwaben Bräu! The original film was already produced by CCC Filmkunst in 1960 and had its premiere in Stuttgart. The Swabian filmmaker and comedian Dominik Kuhn took on this film in order to dub it into Swabian, just as he has shown it since 2006 on YouTube & Co. with other films “Star Wars”, “Lord of the Rings”, James Bond and many more – with the difference that he should now apply his skills to a feature-length cinema film. A very demanding task, which Kuhn masterfully solved by not only letting the actors speak Swabian, but also transferring the plot into the here and now. He has re-cut the film for this purpose, partly re-recorded scenes and lets the Swabians invent the Internet in the new plot. The Schwaben Bräu brand was integrated into this new production. On the one hand with skillfully placed verbal placements, an actor says e.g. “Why don’t you have a Schwaben Bräu at the bar”? And on the other hand through digital image processing technology with the integration of the Schwaben Bräu logo in film scenes. The jury honoured the innovations that an existing brand was digitally and verbally integrated into an old film and played out regionally. As well as the fact that this brings a phenomenon existing in the USA for videos called fandub to the cinema in Germany. Through this placement, Schwaben Bräu has opened up an innovation in the art of cinema, which could possibly establish a new genre. Congratulations!