Branded Entertainment and Product Placement Award announced for the ninth time

Top-class jury selects the best in the industry

Stuttgart, 28 May 2019. The countdown for the Product Placement and Branded Entertainment Award ProPKo 2019 has begun. Until the 16th of September 2019, advertising companies, agencies, broadcasters and producers can apply with innovative contributions.

“Entertaining advertising has a long tradition and success story. The new media have added exciting chapters, such as successful influencer campaigns. As a result, branded entertainment has become a new, powerful communication instrument. With this creative award we are awarding the best quality for the ninth time and thus giving the industry new benchmarks”, says initiator and summit organizer Andreas Waldner from W.TV Entertainment Marketing.

Projects with a convincing strategy in the categories cinema, TV, online, game, influencer and cross promotion are awarded. Various factors of integration and activation are decisive in the dramatic integration and audiovisual implementation of a product, brand or licence.

Jury consisting of top industry experts
The submitted contributions will be evaluated by renowned producers and marketing managers of productions, agencies and companies.
The jury members are Laura Clever (Clever Production), Sandra Freisinger-Heinl (MA Media), Tobias Haasis (LOCAVI), Benjamin Honal (Audi), Jürgen Irlbacher (PILOT Hamburg), Michael Köckritz (, Dominik Kuhn (STARPATROL Entertainment) and Dr. Sebastian Rengshausen (UNVERZAGT VON HAVE Rechtsanwälte).

The ProPKo Award will be presented on 21st of October 2019 as part of the ProPKo – Branded Entertainment Summit at the Literaturhaus Stuttgart.

The application documents are available immediately at

W.TV Entertainment Marketing
Verband für Product Placement und Branded Entertainment e.V. (Association for Product Placement and Branded Entertainment e.V.) (patron)

Partners and Sponsors:
Economic development department city of Stuttgart, Interstuhl,, Unverzagt von Have lawyers

Media partner:
BEO Branded Entertainment Online, bcma Branded Content Marketing Association, marketing exchange

Press contact

Andreas Waldner
+49 (0)173 67 32 825

WTV Entertainment Marketing
Kniebisstr. 3
72622 Nürtingen

Tel. +49 (0)7022 977093
Fax +49 (0)7022 905806