Program

TimeTopic/SpeakerRemarks
10:00 hWelcoming
Andreas Waldner

Moderation
Julia Edele

Literaturhaus Stuttgart
Breitscheidstraße 4
70174 Stuttgart
10:05 hBrands become media

Jürgen Irlbacher, Head of Branded Entertainment
pilot Hamburg GmbH & Co. KG

10:35 hEntertainment Marketing with Gaming Partnerships at Porsche (AT)

Jan Sebastian Schmalz, Project Manager Games Partnerships & Licensing
Porsche AG

11:05 UhrMilitary Entertainment

Sandra Thier, Managing Partner
diego5 studios Branded Entertainment GmbH

11:25 UhrThe Future of Advertising

Sandra Thier, Entrepreneur and Jorunalist,
diego5 studios Branded Entertainment, Vienna
Dr. Ferdinand Froning, Managing Director,
Locavi GmbH – Branded Entertainment, Stuttgart
Rupert Maconick, Producer,
Saville Productions, Los Angeles

Panel discussion in English
12:00 UhrBreak
13:30 h“Influencers like us” – the art of communication

Hermann Paul, Managing Director Panini Verlag
Dr. Christoph Reisinger, Editor in chief Stuttgarter Nachrichten
Prof. Dr. Wolfgang Schweiger, Media scholar Universität Hohenheim
Andreas Waldner, W.TV Entertainment Marketing (Moderator)

Panel discussion
15:00 hCoffee break
15:45 UhrROIs und Pricing im Influencer Marketing

Sarah Kübler, Managing Director
HitchOn GmbH

16:15 UhrLegal limits of influencer marketing – the update (AT)

Dr. Lukas Mezger, Lawyer
UNVERZAGT VON HAVE

16:45 UhrEnd
   
19:00 hAward ceremony

ProPKo – Product Placement and Branded Entertainment Award

City Hall Stuttgart
Marktplatz 1
70173 Stuttgart