The aim of the initiative PROPKO is to create transparency, know-how transfer and benchmarking in the media based experience communication industry. The technical discourse should accompany the ongoing structural process. With the involvement of international speakers, their expertise should also be taken into account as well as the boundlessness of the media business. The PROPKO Summit was initiated by Andreas Waldner in 2003 and has been organized and hosted annually since then by WALDNER.TV. In 2011, the PROPKO Award was also launched.
In the opinion of participants, this has established the leading industry meeting place in the German-speaking region over the course of time.